Starting a WooCommerce store is easy, but managing it without getting the basics right can become a hassle.
To help you navigate the essentials, I’ve compiled a list of over 15 must-have WooCommerce plugins that will assist you in building and scaling your eCommerce store effectively.
Table of Contents
1. Smart Coupons for WooCommerce (For Advanced WooCommerce Coupon Management)
Discounts and coupons are nearly synonymous with a WooCommerce store. In fact, over 74% of U.S. online shoppers say they are influenced by discounts when shopping. The Smart Coupons for WooCommerce plugin is an all-in-one coupon management solution that helps you create advanced coupons and discounts with ease.
Store owners can design targeted promotions like BOGO deals and restrict coupons using various conditions. The advanced coupon plugin also offers features such as an automatic discount application, which simplifies the checkout process, and the ability to set up product-specific and role-based restrictions to target specific audiences. Additionally, you can schedule seasonal discounts to drive sales during key periods.
Managing and organizing coupons is made easy, with options to categorize and bulk-generate coupon offers. The plugin also allows you to display all applicable discounts on customers’ accounts, carts, and checkout pages, ensuring they never miss a deal.
Key Features:
- Display available coupons on My Account, cart, and checkout pages
- Restrict coupon usage based on products, categories, and user roles
- Offer coupons based on checkout options
- Offer giveaways with coupons
- Customize coupon appearance with coupon styling features
- Schedule discounts for a later period
- Create coupon banners
2. OptinMonster (For WooCommerce Popups)
Popups are a highly effective strategy for lead generation and growing your email lists. OptinMonster offers a great solution with its popup maker, enabling store owners to create engaging popups with ease, even without technical expertise. The tool ensures that popups are mobile-friendly, displaying seamlessly across all devices.
Integration with popular email services and CRMs allows for smooth marketing automation. The exit-intent feature is particularly valuable, as it helps recover potential lost sales by presenting targeted offers just as visitors are about to leave. Additionally, A/B testing and analytics provide crucial insights for making data-driven decisions on campaign optimization.
Key Features:
- Create various popups like lightbox popups, floating bar popups, slide-in popups, and more
- Exit-intent popups to help convert abandoning visitors.
- Advanced page targeting and behaviour-based personalization
- A/B split testing and accurate analytics
3. All in One SEO for WordPress (For WooCommerce SEO)
Good SEO ensures your store appears when people search for your products or solutions to their problems. Optimizing your store to rank high in search results brings many benefits, with improved visibility being one of the most significant.
All in One SEO is a practical tool for WordPress users. The plugin’s content analyzer provides detailed insights, helping you fine-tune your posts for better rankings. Automatic internal linking keeps your pages connected, which enhances on-page SEO. You can track your keyword rankings right from the dashboard, and the SEO revisions feature allows you to monitor changes and revert them if needed.
The plugin’s setup wizard configures your site’s SEO in minutes, adapting to industry standards. With a custom schema generator available, you can ensure your content stands out in search results.
Key Features:
- Advanced schema markups
- Includes AI Title and Description generator for meta tags
- Optimizes for unlimited SEO keywords
- Automate internal links between pages
- Advanced XML sitemaps to boost ranking
- Add breadcrumb navigation to improve user experience
4. PDF Invoices and Packing Slips (For Managing WooCommerce Order Documents)
Efficient document management is crucial for any WooCommerce store. The PDF invoices and packing slips allow store owners to generate and organize invoices, packing slips, and shipping labels right from the WooCommerce orders page. This feature saves time and reduces manual work.
Store owners can also customize invoices with their logo and store details and email them to customers easily. Additionally, this advanced PDF invoice plugin can customize shipping labels to include barcodes and tracking numbers. Moreover, the option to bulk print all labels from the orders page is a valuable time-saver.
Key Features:
- Creates and prints PDF invoices and packing lists
- Print WooCommerce order documents from the admin dashboard
- Provision to customize order documents
- Customize invoice number
- Allow customers to print documents from the My Account page
- Option to disable invoices for free orders
- Display tax on invoices
5. Funnel Builder for WordPress (For WooCommerce Sales Funnels)
Creating effective sales funnels is a must-have for guiding customers through their buying journey. With the FunnelKit plugin, you can set up WooCommerce checkout and thank you pages to give customers a smooth purchase experience. The plugin also offers pre-designed templates that make it easy to build opt-in pages, landing pages, and one-click upsells.
FunnelKit focuses on conversion by allowing you to create unlimited sales funnels, guiding visitors from casual browsing to purchasing decisions. The mobile-responsive templates can be customized using your preferred page builder. You can further optimize the customer journey by adding targeted order bumps and rule-based upsell offers.
Key Features:
- Flexible WooCommerce checkout field editor
- Conversion-optimized templates available
- Performance dashboard provides detailed analysis
- Create rule-based order bumps
- Funnel A/B testing
6. Gift cards for WooCommerce (For Gift Cards and Store Credits)
Gift cards and store credits have become essential in eCommerce. Not only do gift cards serve as a thoughtful gesture that can drive more sales, but they also help introduce new customers to your brand when gifted to others. Additionally, store credits offer a practical solution for issuing refunds, reducing the monetary loss for store owners.
The Gift Cards for WooCommerce plugin provides an efficient way to integrate digital gift cards into your store. This tool enables customers to purchase, redeem, and share gift cards with ease. Its user-friendly interface allows store owners to create customized gift cards for various occasions. The plugin also supports store credit coupons, allowing partial or full usage until the balance is depleted. Predefined amounts can be set to encourage higher spending, contributing to increased order values.
Key Features:
- Create unlimited digital and physical gift cards
- Issue refunds to store credits
- Manage user credit balances
- Use store credits on shipping, tax, and other charges
- Allows users to choose custom gift card values
7. Customer Reviews for WooCommerce (For Leveraging Social Proof)
The Customer Reviews for WooCommerce plugin helps store owners leverage customer feedback for better engagement and increased sales. Automated email reminders simplify the review process and encourage more customers to share their experiences. Additionally, manual review requests provide an alternative method to gather valuable feedback, while on-site review forms make leaving a review quick and easy.
This plugin supports ratings, images, and voting options, which enhance the quality and credibility of reviews. The Q&A section on product pages helps address customer queries and builds trust and transparency. Offering discounts in exchange for reviews can further drive participation and encourage more customers to contribute.
Key Features:
- Send automated or manual review reminders
- On-site review forms for easy reviewing
- Include ratings, images, voting and filtering options
- Reward customers for reviews
- Google Shopping integration is available
8. GDPR Cookie Consent (For Cookie Compliance)
If you are going global, this plugin is essential for obtaining customer consent. It ensures compliance with GDPR and CCPA regulations while maintaining a smooth user experience. The GDPR Cookie Consent plugin simplifies compliance with GDPR and CCPA regulations for WordPress sites. It offers customizable banner layouts that fit your website’s theme. Users can choose from pre-built templates or create their own.
The plugin supports Google Consent Mode v2, allowing easy management of user consent for Google services. Automatic script blocking ensures third-party cookies are only activated after user consent, protecting privacy by default.
Moreover, a cookie policy generator provides a template for creating clear and informative policies, helping users understand how cookies are used on your site.
Key Features:
- Fully customizable banner to match store theme
- Easy integration with Google Consent Mode v2
- Blocks third-party cookies automatically
- Cookie Policy Generator available
- Identifies all cookies loaded in customers’ browser
- Allows users to give consent for selected cookies
9. MonsterInsights (For WooCommerce Analytics)
Keeping track of your key metrics helps you make data-driven decisions and optimize your store’s efficiency.
Connecting your WordPress site to Google Analytics, the MonsterInsights plugin provides store owners instant access to essential data for informed decision-making. It provides an intuitive dashboard within WordPress, making it easy to set up and monitor key metrics.
The plugin compiles multiple reports, including an audience report detailing visitor demographics and eCommerce reports that track essential store statistics like conversion rate and average order value. Additionally, the Search Console report shows how well the site ranks, offering further optimization.
These are just a few of the key reports available—MonsterInsights provides access to over 15 detailed reports. This plugin helps you focus on actionable insights and drive your store’s success.
Key Features:
- Built-in Google Analytics dashboard
- Customized reports include eCommerce reports, Search Console reports, and more
- No technical expertise required
10. Product Feed for WooCommerce (For Product Feed Management)
With Google Shopping ads dominating the SERP (Search Engine Results Page) and often overshadowing organic listings, businesses face a significant loss in visibility. The Product Feed plugin from WebToffee helps bridge this gap by enabling marketers to showcase their products across various marketplaces.
The WooCommerce Product Feed plugin helps bridge this gap by enabling marketers to present their products in various marketplaces. It generates optimized product feeds in multiple formats like XML, CSV, and TXT, making it easier to connect with 20+ platforms such as Google Merchant Center, Facebook, TikTok, and Pinterest.
It supports automatic syncing with Facebook shops and Google Shopping, ensuring your products appear where your customers are searching. The plugin also allows for static values to be added to feeds and features smart filtering for better control over which products are included.
Batch syncing helps handle large volumes of products efficiently. Category mapping features help align your store’s categories with those of Facebook and Google, resulting in better organization and display of your products.
Key Features:
- Supports over 20+ platforms
- Sync WooCommerce products with your Facebook business page
- Easy Google Shopping integration
- Include or exclude products using conditional filters
- Map store categories with Facebook and Google Shops
- Manage generated feed data
11. HubSpot CRM (For WooCommerce CRM)
Managing customer relationships is a key aspect of brand building. Effective communication with the customer and tracking those interactions can facilitate your store’s marketing.
HubSpot CRM is a comprehensive solution for managing customer relationships. The tool offers a centralized platform for automating marketing tasks and managing sales processes.
Integrating live chat and chatbots into a store can boost real-time visitor engagement. Capturing leads becomes easier with customizable forms that link directly to your site. Additionally, automated email marketing helps in nurturing leads effectively.
The analytics dashboard offers insights into your business health and simplifies performance tracking. The tool has a unified timeline view that consolidates customer interactions and provides a clear picture of engagement history.
Key Features:
- Track customer interactions
- Pipeline management
- Centralizes customer data
- Automate email marketing
- Customizable forms to capture leads
- Live chat and responsive chatbots available
- Easy-to-use analytics dashboards
- Drag-and-drop builder
- A/B testing and detailed email tracking
12. Import Export Suite for WooCommerce (For Data Migration)
Online store owners often find themselves in a place where they have to move data between stores. Manually entering such large amounts of data is cumbersome and is usually assisted by a plugin.
The Import Export Suite for WooCommerce simplifies data management between stores. The tool offers efficient data transfer with support for the migration of products, orders, customers, and more.
Quick or advanced methods allow for faster or more specific data transfers, respectively. The latter enables precise selection of what to export or import. You can also run bulk updates to store data during the import process. Automated import/export tasks can be scheduled through FTP/SFTP profiles for convenience.
Key Features:
- Easy migration of products, orders, and more
- Quick and advanced data migration methods
- Import or export various data types
- Filter data using advanced filters
- Bulk update data during import processes
- Schedule import-export using FTP/SFTP
- Transfer product images, categories, tags, and custom metadata
- Supports data transfer in CSV, XML, TSV, and Excel formats
13. Affiliates Manager (For WooCommerce Affiliate Programs)
Businesses can now speak to new audiences by associating with people with influence over groups of people. These influencers can range from social media personalities to niche-specific bloggers. For best results, brands connect with multiple affiliates to reach the maximum number of people.
The Affiliates Manager plugin simplifies managing your affiliate marketing program. The tool supports the recruitment and registration of affiliates while handling their login and overall management. Whether you have one affiliate or a thousand, the plugin handles all your tracking needs.
Automatic approval of new affiliates speeds up the process, allowing them to promote your products immediately. The plugin tracks referrals and accurately allocates commissions. Real-time reporting ensures that you have up-to-date insights into your affiliate performance.
Key Features:
- Choose flat rate or percentage-based payouts
- Set custom payout rates per affiliate
- Real-time tracking
- Auto-approve affiliates
- Option to manually approve affiliates
- Customize affiliate registration forms
14. WooCommerce Product Recommendation (For Product Suggestions)
Optimally placed product recommendations help store owners acquire more sales while assisting customers in finding the product that best fits them. Plugins in this space facilitate higher cart values and better engage store visitors.
The Product Recommendation plugin optimizes your WooCommerce store with intelligent product recommendations. This tool suggests relevant products based on user behavior and store settings.
Tailor recommendations using conditional filters to display products that match specific criteria. You can then place them on various pages such as Shop, Category, Cart, Checkout, and individual product pages.
Various built-in templates like Related Products, Bestsellers, and Frequently Bought Together are available to choose from, and you can also create personalized suggestions using advanced filters.
Key Features:
- Place recommendations on shop, cart, checkout, or product pages
- Display products in grids or sliders
- Option to sort recommendations
- Hide out-of-stock items from being displayed
- Configure product suggestions with conditional filters
- Roll out recommendations based on pre-set triggers
- Includes built-in templates like Related Products, Bestsellers, and New Arrivals
- Customize product suggestions with advanced filters and display options.
15. WPForms (For Contact Forms)
The best way to know your customers has always been to ask them the right questions. With an online store, you are faced with a dilemma: – How to effectively listen to and record feedback via webpages as your interface? Contact forms are the answer to this problem.
WPForms is a simple solution for creating various forms for your WordPress site. With its drag-and-drop builder, you can quickly set up contact, feedback, and subscription forms. Payment forms are also easy to configure, supporting options like Stripe, Square, and PayPal.
The tool offers ready-made templates to help you get started fast. Forms built with WPForms are very responsive and designed to perform well on all devices. It focuses on a smooth user experience, making form creation accessible without much technical expertise.
Key Features:
- Ready-to-use form templates for quick setup
- Customize fields, labels, and buttons
- Integrated spam protection to keep your forms secure
- Instant email notifications
- GDPR compliance to ensure data protection
- Custom form confirmations
- Drag & drop builder
- Mobile responsive forms that work on any device.
- Accept payments and donations with Stripe integration
16. PushEngage (For Push Notifications)
Today, the average customer is accustomed to the simple interfaces on mobile phones. Replicating such interactions is now possible with your online store. Actions that previously took a customer through a few different pages can now be reduced to a mere push button.
PushEngage is a pioneering tool in this area, boosting engagement through web and app push notifications. You can simplify subscriptions with just a click and convert visitors into subscribers. The user-friendly dashboard facilitates the creation of opt-ins and campaign management, making it easy to track goals and segment audiences.
For eCommerce businesses, the plugin offers effortless integration with WooCommerce. This enables automated notifications that can enhance sales without additional effort. The advanced analytics tools provide valuable insights into performance, either independently or alongside tools like Google Analytics.
Key Features:
- Schedule notifications to a custom audience with revenue tracking
- Automate welcome messages
- Automatically segments subscribers
- Create advanced retargeting groups
- Send personalized notifications
17. Stripe Payment for WooCommerce (For WooCommerce Stripe Payments)
Stripe Payment for WooCommerce offers a comprehensive solution for accepting payments on your store. The plugin supports a wide range of payment methods, including credit and debit cards, as well as popular digital wallets like Apple Pay and Google Pay.
By incorporating Stripe, you provide your customers with a secure payment experience. The plugin simplifies the checkout process with features like address auto-complete and real-time card validation. It also includes a Stripe overview page, where you can manage payments, perform refunds, and track transactions efficiently.
The integration of the Stripe checkout plugin ensures that your payment process is optimized for speed and ease. With minimal setup required, the tool helps you offer a smooth payment flow without needing to build a custom checkout page.
Key Features:
- Accept payments via multiple global methods
- Allow customers to save card details
- Support full and partial refunds
- SCA-ready for secure, user-initiated transactions
- Supports 3D Secure
- Manage transactions using the Stripe dashboard
- Automatically emails receipts post-payment
Conclusion
That’s a wrap! If you found this article helpful, let us know in the comments below. Keep watching this space for WooCommerce updates.
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